Dubai Tourism

AED 1.7 bn in prizes offered since inception of Dubai Shopping Festival

Press release   •   Jan 15, 2014 08:13 GMT

In becoming a catalyst for retail development, the Dubai Shopping Festival, the world’s longest running festival of its kind, has also succeeded in changing the lives of tens of thousands of people who have been visiting the emirate from around the world since the launch of DSF  in 1996.

Such is the magnetic effect of DSF’s life-changing prizes that visitors have made
repeat visits to Dubai to hit the lucky trail not once but many times.

See press release attached

Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.