While designing a website, so much attention is placed on the content or message you want to convey. But you are missing one important factor, that is COLOR…… Color is a powerful gestural form of communication. Color can motivate, create emotion, show personality, set a mood and even create negativity. Have you ever wondered what feelings a color can cause or what colors men and women really prefer? Here, learn how important color is in web design and how to go about selecting the right colors.
What Colors Should You Choose?
Among the wide variety of colors to choose from, how will you narrow down your choices? Follow these steps:
- Fix your target market (Whether you are targeting women, men, young, old, certain cultures)
- Decide what mood you want to create, are you striving for excitement, comfort, harmony, urgency?
Once you have determined these two factors, it’s Right time to explore what people like and what emotional and psychological responses colors create.
Generally, women will prefer cool, soft colors and obviously “feminine colors” such as pink, purple, lavender and turquoise. Greens and blues are also favorites. Men prefer brighter shades overall but blue is a very strong preference followed by greens. Often men could feel insulted when presented with “feminine colors”. Pastel blue and pink are great if your target is parents of infants. Toddlers love bright primary colors. Young girls love soft pastels while young boys will be attracted to primary shades of blue, red and green. Cultural interpretation of color is very important, if you have a global market. Chinese culture finds yellow to be sacred and white to be the color of death. In many cultures purple is considered as royal but can also mean death in South America.
Impression of Colors:
Colors are categorized into three categories, Warm, Cool and Neutral. Let’s look at the positive meaning of some colors.
Red is the color of love, heat, excitement, urgency, passion. This color is often associated with food because it stimulates the appetite. Red also creates a faster heart beat and breathing. Pink color is the sweet side of red. In US, pink is the color of little girls. It represents sugar and spice and everything nice. Pink for men goes in and out of style. Most people still think of pink as a feminine, delicate color. Yellow represents warm feelings like happiness, cheerfulness, joy, and remembrance such as the yellow ribbon for soldiers. Orange is a good highlight color because it provides lots of energy, vibrancy and playfulness.
Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue. Blue is the most popular color in business. Green is the color of life, of nature. This signifies growth, renewal, health, and environment.
Black is the absence of color. In clothing, black is visually slimming. It can make other colors appear brighter. Black color conjures up thoughts of mystery, strength, elegance, conservative. Often masculine as in black tie, or black belt. Silver color can be earthy, natural or sleek and elegant. White is purity, cleanliness, and innocence. Brown is friendly, natural, down-to-earth neutral color. Beige is a neutral color with a bit of the warmth of brown and the crisp, coolness of white. It is sometimes seen as dull and boring unless coupled with other colors. It can be a relaxing color for a room.
Color plays an important role in Web designing, because it is a quicker impression maker than the written word. Color speaks volumes without saying a word. Check whether your color choice speaking the right language?