Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Dubai
Culture & Arts Authority (Dubai Culture) have signed a Memorandum of
Understanding (MoU) to further unite their efforts in promoting Dubai’s
cultural and heritage tourism offerings and implement the emirate’s vision and
strategy. The agreement includes plans to leverage the expertise of each entity
in developing programmes and events to promote cultural and heritage tourism.
It also includes the development of training programmes for tour guides with a
focus on Dubai’s culture, arts and heritage offerings as well as promoting
these offerings internationally through DTCM’s global network of overseas
offices. SEE PRESS RELEASE
Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.