Dubai Tourism

DTCM and Dubai Culture sign MoU to raise awareness about cultural and heritage tourism offerings

Press Release   •   Sep 15, 2014 08:09 GMT

Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Dubai Culture & Arts Authority (Dubai Culture) have signed a Memorandum of Understanding (MoU) to further unite their efforts in promoting Dubai’s cultural and heritage tourism offerings and implement the emirate’s vision and strategy. The agreement includes plans to leverage the expertise of each entity in developing programmes and events to promote cultural and heritage tourism. It also includes the development of training programmes for tour guides with a focus on Dubai’s culture, arts and heritage offerings as well as promoting these offerings internationally through DTCM’s global network of overseas offices. SEE PRESS RELEASE

Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.