DTCM used this year's ITB in Berlin to establish future trade and digital content partnerships with industry-leading online travel agents (OTAs), booking engines and opinion formers. With discussions focusing on developing partnerships with owners of both offline and digital channels that impact potential tourists’ perception of a destination and influence the consideration to visit, the exhibition also provided the opportunity to broaden awareness of the new Dubai city-brand and its appropriate usage as part of the marketing of the destination. SEE PRESS RELEASE
Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.