Dubai Tourism

Dubai enjoys busiest first half-year ever, attracting 5.5 million visitors

Press Release   •   Jul 31, 2013 08:05 GMT

Press release

Dubai enjoys busiest first half-year ever, attracting

 5.5 million visitors

Figures show an 11.1 per cent increase in visitor numbers, on track to achieve Dubai’s Tourism Vision for 2020 of 20 million tourists annually

Hotel and hotel apartment operator revenues rise 18.6 per cent to AED 11.6 billion

Dubai, UAE; July 31, 2013: More than 5.5 million tourists visited Dubai in the first half of 2013, representing an 11.1 per cent year-on-year increase, indicating that Dubai is on the way to achieving its Tourism Vision for 2020.  The first half visitor number results, released by Dubai’s Department of Tourism and Commerce Marketing (DTCM) today, show increases across all key indicators, including hotel establishment guests, hotel and hotel apartment revenues, room occupancy and average length of stay.

Announced earlier this year under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and spearheaded by DTCM, Dubai’s Tourism Vision for 2020 sets out how the city will double its annual visitor numbers from 10 million in 2012 to 20 million in 2020.

His Excellency Helal Saeed Almarri, Director-General of DTCM commented: “The figures for the first half of 2013 are extremely encouraging and indicate that we are on the way to achieving our Tourism Vision for 2020. Our strategy is to position Dubai as a foremost destination for both leisure and business travellers by continuously evolving our broad and diverse tourism offering, and attracting visitors from a range of source markets, including targeting a new generation of first-time travellers from emerging markets. The increase in visitors from each of our key source markets is particularly encouraging, with a number of these markets showing particularly strong growth, including the GCC countries, China, India, Australia and many countries in Europe.”

Visitors and source markets

Guest numbers across all hotel establishments (hotels and hotel apartments) in the first half of the year reached 5,583,379, an 11.1 per cent increase on the 5,027,223 in the first half of 2012.  Dubai’s top 10 tourism source markets remained the same as those for the first half of 2012, with some slight changes in positioning, and reflect the diversity of visitors who are attracted to the city. Saudi Arabia, India, UK, USA, Russia, Germany, Kuwait, Oman, China and Iran made up the top ten for January to June 2013.

Despite already being Dubai’s primary source market, Saudi Arabia experienced the most growth, with visitor numbers swelling by 31.6% to 710,472. Australia (ranked 13th) also recorded a sizeable rise in visitor numbers, with growth rates of 24.3 per cent reflecting the increased flight volume resulting from the partnership between Emirates Airline and Qantas, formalised in April.  The Netherlands entered the top 20 source markets for the first time, at number 20, with a 17 per cent increase in visitors.

Guests from the world’s two most populous nations, China (ranked 9th) and India (ranked 2nd), continued to show strong increases, with visitors from both markets up by 15.8 per cent buoyed both by the growth in the emerging middle class and first-time international travellers, and by targeted destination marketing campaigns led by DTCM and its overseas offices, and tourism sector partners.

Commenting on these markets, His Excellency Helal Saeed Almarri said: “Saudi Arabia, China and India are markets which DTCM has put significant focus on, as we believe they provide substantial opportunities for growth. DTCM has conducted a number of roadshows, participated in a range of events and operated specific campaigns in these markets to ensure that Dubai is positioned as a destination of choice. With regards to Australia, the partnership between Emirates and Qantas has clearly had a highly positive impact and DTCM has been working closely with both airlines to maximise the opportunities the partnership provides to increase the amount of visitors from both Australia and the other markets which the partnership opens up.”

Hotel occupancy and length of stay

The occupancy rate for hotel rooms and hotel apartments saw steady growth during the first half of the year. Hotel room occupancy averaged 84.6 per cent over the six month period, up 2.8 per cent from 81.8 per cent in the first half of 2012, while the occupancy rate for hotel apartments was 85.8 per cent, up 6.5 per cent from 79.3 per cent in H1 2012.

This increase in occupancy gains greater significance when viewed against a backdrop of the increased availability of hotel rooms – Dubai has 16 more hotel establishments than it did at the end of June 2012, bringing the total to 603 and adding 5,484 rooms to the Emirate’s offer, which now totals 81,492: a 7.2 per cent increase since the end of H1 2012. Hotel openings during this period included the JW Marriott Marquis, Oberoi Hotel Dubai, and JA Ocean View Hotel, all of which broaden Dubai’s hotel offering.

In the first six months of the year, the average length of stay across hotels and hotel apartments was 3.89 days – a rise on the average 3.82 day stay in H1 2012. Increasing the length of stay has been identified as a key driver of tourism growth across Dubai within the Tourism Vision for 2020.

Hoteliers can also take encouragement from the figures indicating the busiest months for guest visits. The month of June 2013 saw the third highest levels of hotel guests, after January and March, indicating the success of Dubai’s positioning as a summer tourism destination, particularly for travellers from across the region.

His Excellency Helal Saeed Almarri added: “The growth recorded in the first half of the year is on target for our medium-term plans, and most importantly, it is sustainable. We’re seeing continued growth in the quantity and breadth of hotels and hotel apartments designed to meet the increased demand from travellers; and the recently introduced changes to the hotel classification system provide greater clarity for both operators and tourists.  We’re also continuing to see the benefits of Dubai’s focus on the events and festivals sector – with huge gains being made in the summer months in particular thanks to a coordinated and concerted effort from both public and private sectors to develop and promote our seasonal attractions.

“We must also recognise the importance of our city’s world-class infrastructure in ensuring we are able to continue to grow. Dubai is now home to the world’s second-ranked airport in terms of traffic, another achievement made during the first half of this year - and we are the home of two thriving airlines - Emirates and Flydubai -  which by continually expanding their portfolios, are critical contributors to our tourism success.”

Hotel revenues

Revenues for hoteliers and hotel apartment operators saw significant growth – with total first half revenues reaching AED11.62billion (US$3.18bn) up by 18.6 per cent. Total guest nights also recorded similarly impressive rises, up 13.1 per cent to 21,715,848 from 19,209,037 – or more than 2.5million additional guest nights from January to June 2013 when compared to the first six months of 2012.

Festivals and events focus

In terms of events, Dubai hosted some of the world’s top acts in the first half of the year including Justin Bieber’s first concert in the Middle East, Cirque du Soleil and the all-star line-up of Amr Diab, Shamma Hamdan and Hussain Al Jassmi as part of the du world Music Festival. Events such as the Dubai Shopping Festival, Emirates Airline Festival of Literature, Dubai World Cup, and Summer Is Dubai, including Dubai Summer Surprises, have all contributed towards the growth in visitor numbers.  The integration of Dubai Festival and Retail Establishment – creators of Dubai Shopping Festival, Dubai Summer Surprises and Modhesh World – and Dubai Calendar into DTCM, will strengthen the coordinated approach to creating, attracting and marketing a year-round programme of events and festivals.

Dubai’s status as the region’s leading Meetings Incentives Conferences and Events (MICE) hub has also played a central role in boosting first half visitor numbers. Major business events held during the first six months of 2013 include Arab Health, Gulfood, GITEX Shopper, Arabian Travel Market, and Intersec.

***

FULL STATISTICS FOR JANUARY – END OF JUNE 2013

1. Dubai Hotel Establishment (Hotels and Hotel Apartments) Guests

Hotels

Hotel Apartments

Total Hotel Establishments

Indicators

H1 2013

H1 2012

% change

H1 2013

H1 2012

% change

H1 2013

H1 2012

% change

New Guest Arrivals

4,341,539

3,982,615

9%

1,241,840

1,044,608

18.9%

5,583,379

5,027,223

11.1%

Number of Guest Nights

15,272,292

13,356,818

14.3%

6,443,556

5,852,219

10.1%

21,715,848

19,209,037

13.1%

Average Length of Stay (in days)

3.52

3.35

4.9%

5.19

5.60

-7.4%

3.89

3.82

1.8%

Room Revenue (‘000 AED)

5,677,762

4,811,748

18%

1,439,351

1,231,513

16.9%

7,117,113

6,043,261

17.8%

Other Revenue (‘000’ AED)

4,310,702

3,583,808

20.3%

188,130

170,214

10.5%

4,498,832

3,754,022

19.8%

Total Revenue (‘000 AED)

9,998,464

8,395,557

19

1,627,481

1,401,726

16.1%

11,615,945

9,797,283

18.6%

Total Operating Hotel/Hotel Apartments

406

392

3.6%

197

195

1%

603

587

2.7%

Total Hotel Rooms & Hotel Apartments Available

58,950

54,221

8.7%

22,542

21,787

3.5%

81,492

76,008

7.2%

Occupancy Rate

84.6%

81.8%

2.8%

85.8%

79.3%

6.5%

Average Room Rate (AED)

637

607

4.9%

437

421

3.8%

2. Dubai’s Top Source Markets – Hotel Establishment (Hotels and Hotel Apartments) Guests

First Half 2013

First Half 2012

Rank

Nationality

Total Guests

Rank

Nationality

Total Guests

1

Saudi Arabia

710,472

1

Saudi Arabia

539,766

2

India

463,175

2

India

399,994

3

UK

376,155

3

UK

345,375

4

USA

253,979

4

USA

254,569

5

Russia

226,164

5

Russia

197,606

6

Germany

177,767

6

Iran

186,692

7

Kuwait

170,377

7

Germany

177,101

8

Oman

144,525

8

Oman

142,072

9

China

143,619

9

Kuwait

141,449

10

Iran

128,948

10

China

124,053

11

Pakistan

127,358

11

Pakistan

123,090

12

Egypt

113,031

12

France

94,623

13

Australia

111,383

13

Australia

89,574

14

France

101,571

14

Egypt

88,393

15

Qatar

87,205

15

Qatar

77,655

16

Italy

66,627

16

Italy

62,351

17

Jordan

62,976

17

Philippines

59,328

18

Philippines

61,393

18

Jordan

52,152

19

Lebanon

58,413

19

Lebanon

50,268

20

Netherlands

51,751

20

Bahrain

48,369

3. Month by Month Analysis of Hotel Establishment (Hotels and Hotel Apartments) Guests by Region

Regional Nationality

January

February

March

April

May

June

Total

Arabs

362,852

328,189

355,664

327,829

344,035

432,428

2,150,996

Far East Asia

58,138

69,556

57,437

58,552

60,121

56,671

360,473

South Asia

147,348

126,328

131,318

116,913

132,932

140,270

795,108

Australasia & the Pacific

18,836

13,064

14,064

22,790

29,098

33,350

131,202

East Africa

14,361

10,580

13,964

14,064

14,711

15,227

82,907

South Africa

10,993

4,869

6,095

6,271

5,241

5,665

39,134

Other Africa

25,940

23,850

27,175

26,273

26,751

26,583

156,572

Europe

275,337

270,887

299,539

265,848

228,543

165,493

1,505,646

North Americas

53,426

47,152

54,717

50,247

49,595

45,137

300,274

Latin and South America

10,964

11,039

9,025

10,940

10,094

9,004

61,066

978,195

905,514

968,998

899,727

901,121

929,828

5,583,379

***

About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 19 offices worldwide.



Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.