Dubai, UAE; 4th May 2014: One year into the delivery of Dubai’s ‘Tourism Vision for 2020’, significant first steps have been taken to achieve the target of attracting 20 million annual visitors by 2020, leading the emirate’s tourism authority to state a new ambition: for Dubai to become the world’s most visited city. If a growth rate similar to that achieved in 2013 is maintained – a 10.6 per cent year-on-year increase equating to 11 million hotel guests - Dubai will achieve its Tourism Vision targets and with London currently holding the title of world’s most visited city (16 million tourists in 2013), the emirate is using its participation in the 2014 edition of Arabian Travel Market (5th-8th May, Dubai World Trade Centre) to outline why the number one ranking is an ambitious, but realistic, goal.
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Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.