Dubai, UAE; 3 May 2015: Dubai welcomed a total of 13.2 million international overnight visitors in 2014, according to new statistics issued by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). Representing a year-on-year increase of 8.2 per cent – significantly higher than the global average of 4.7 per cent – the growth reflects the continuing strides that the Emirate is making towards realising Dubai’s Tourism Vision for 2020, which aims to welcome 20 million visitors by the start of the next decade.
The 13.2 million figure is the headline statistic of the inaugural ‘Dubai Annual Visitor Report’, issued at this week’s Arabian Travel Market (ATM). Differing from previously announced statistics on guests staying at Dubai’s hotel establishments, the figure is a measure of all international visitors travelling to Dubai and staying for at least one night, in hotel accommodation and holiday rentals, with friends and relatives, and on board cruise ships.
Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.