WAM The Government of Dubai Media Office- Dubai, 3rd Feb. 2014 (WAM): HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, has issued the Council's resolution No. (2) of 2014, regarding the introduction of the "Tourism Dirham".
The Tourism Dirham is a minimal charge to be applied to guests staying in all genres and rating of
holiday accommodation including hotels; hotel apartments; guesthouses; and holiday homes. The move is based on global benchmarking and funds raised will support the international promotion and marketing of the Emirate and drive growth of its tourism and trade industries. This minimal charge will vary between seven to 20 Dirhams per room, per night, dependant on the hotel category and rating, and will be applicable from March 31st 2014.
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Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.