His Highness Sheikh Mohammed Bin Rashid Al Maktoum said: “Today is not just about launching a vision for one of the emirate’s priority economic sectors. It is about sharing the story of our great city. Over the last eight years, we have doubled the number of visitors to Dubai from five million to 10 million. Over the next eight years, we will double that number again so that by 2020 we are welcoming 20 million visitors a year to Dubai. We will also increase the economic impact of tourism threefold,
shaping a new and even brighter future for Dubai as a destination.
“These are ambitious aims – of course, we are Dubai – but they are achievable. The Department of Tourism and Commerce Marketing will receive the full support of all other government departments and work closely with our partners in the tourism industry to ensure that the welcome and the experiences offered to our guests are without parallel. As we approach the 50th anniversary of the birth of our nation in 2021, never have we been more ready to share the Dubai experience, and the excitement and energy of all that our city has to offer.”
Developed by the Department of Tourism and Commerce Marketing (DTCM) under guidance from His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Vision sets out how the city will both double its annual visitor numbers from 10 million in 2012 to 20 million in 2020, and increase the economic contribution of the tourism sector. Early estimates from a study currently being conducted indicate that the current economic contribution is in the range of AED100 billion.
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Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.