Majlis PR & Events

Maggi Diaries Touching Lives

Press Release   •   Nov 17, 2016 11:23 GMT

Dubai, UAE, November 2016: Filmmaster MEA, a market leader in events and content creation, has announced the opening of the first Jordanian ‘free space’ for working mothers in Amman, Jordan. The company along with Sadaqa team, a Jordanian non-governmental organization, aims to encourage the private and the public sector to open daycares and help young mothers to keep their jobs. This program advocates a nationwide call to provide day centers in the workplace in accordance with Article 72 of the Labour Law.

Filmmaster MEA, Publicis, and Nestlé funded the initiative whilst shooting Maggi Diaries season 3 last June. Maggi Diaries, previously a web-based series covering women, change and culinary journeys, is now on its new television format.

“'Maggi Diaries season 3 gave us the opportunity to make a real difference and leave something valuable behind us,” says Piero Cozzi, Filmmaster CEO.

He added “We clearly understood that today the border between advertising, reality and brands is fading to grey. It is no longer a matter of just content or brand messages. Now, it is a matter of touch base with real stories and real people, and everyone involved has to actively participate on it.”

Building school in Morocco in a rural village on the Atlas Mountains, providing transportation women organization nearby Marrakesh, and constructing soccer field in Oman are just a few of the projects that Filmmaster MEA has been engaged with over the past years. According to Cozzi, they are not just telling stories. They are building them with the people they meet along the way.

Filmmaster MEA Creative Director, Max Ambrosini, said: “Maggi Diaries Season 3 was an amazing journey for all of us. Starting from the casting, we already had the opportunity to discover many women in the region, ready to take the lead and make a real difference in their lives and on many others. I, personally, was surprise on how Haneen, our Saudi ambassador, accepted the challenge in the first place. She succeeded in all aspects, and help us to spread all the messages in KSA, making them relevant and inspirational for an entire country”.

Filmmaster MEA team will be back in Morocco to see the school that they had helped built through creativity – showing how a spark of an idea can change lives.

Maggi Diaries Season 3 has been chosen by MBC1 as new format to open and conclude, Good morning Arabia, the show is aired once at week and in the morning prime time. Each episode is 20 minutes long.

About Filmmaster:

  • Founded in 1976, Filmmaster is a market leader in Europe and one of the foremost companies in events and content creation. The company was established to provide versatile and complete knowledge of entertainment and highly internationalized creative content production for events, large scale shows, entertainment and new communications languages. Filmmaster is based in Dubai, Abu Dhabi Doha, Riyadh, Dhahran, Milan, Rome, Madrid, London, Berlin and Rio De Janeiro. Filmmaster is operating in the Middle East and Africa since 2005.