Dubai Tourism

#MyDubai initiative crosses over half a million Instagram posts

Press Release   •   May 05, 2014 07:00 GMT

Dubai UAE, 27th April, 2014: Since HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai launched the #MyDubai initiative on his Instagram and Twitter accounts four months ago, more than 500,000 images have been posted on Instagram.

Reaching this milestone within such a short period shows that #MyDubai has sparked people's imagination to showcase their experiences in the Emirate. The images and stories demonstrate residents’ and visitors’ daily life activities, views and experiences, all of which make up the rich tapestry of this vibrant and cosmopolitan city.

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Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.