Dubai, UAE, 8 May, 2013: Dubai’s Department of Tourism and Commerce Marketing (DTCM) today announced the release of a decree which formally legalises a new Hotel Classification Scheme for Dubai. The new system will improve clarity and increase the transparency about the type and quality of hotel rooms and accommodation available across the Emirate and the services provided within the establishments
The announcement was made on the sidelines of the Arabian Travel Market - at which DTCM has been outlining the ‘Dubai Tourism Vision for 2020’- and comes a year after the scheme was ‘soft-launched’ at the same event in 2012.
Following a period of extensive research, benchmarking against key local and international destinations and discussions with the hotel industry, the Hotel Classification Scheme has now been passed into law. Designed to provide the industry and visitors with clarity and transparency on the type and quality of each hotel establishment within the Emirate, the system adopts a multi-layered framework to rate and categorise each hotel. The system provides specifications on the requirements for different types and levels of Guest Accommodations and its multi-layered framework will formalise the quality and standard of guest accommodation and encourage a wider range and choice for visitors.
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Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.