When will be the Right time to redesign your company’s corporate website? Good question without a simple answer. If your website has been ‘live’ for a while (just consider at least 12 months), you may find yourself speculative how often should I redesign my website and is now the time? There are a number of items that should be considered while fixing the right time to redesign a website. Some things will vary from industry to industry but still some of the things should be long reaching,
Whether your site conform to existing company branding?
Your website is the online reflector of your business identity and brand.. If the company has adopted a new identity or pursuing a renewed branding approach, it is necessary that the website should run in parallel with these changes. Failing to bring the website ‘along for the ride’ can increase the number of lost visitors to the site on account of being confused if it is the right website or not. If this is the case – it is the Right time for an immediate website redesign.
How does your site compare to your competitors?
In this competitive market, your must frequently redesign your site to capture and hold customers attention and build loyalty. This can mean that redesigning your site must happen every 12 months (or sometimes more often!) In markets that are not as competitive, the gap between website redesigns can be stretched to up to 24 – 36 months. With these longer gaps one must be conscious of other changes taking place with technology and search engines as mentioned above. A partial website redesign (reconstituting the back end without drastically changing the appearance) may be appropriate in these cases to stay competitive online.
Is your site compatible with current browser usage?
Web browsers are constantly updated to overcome new security threats and to stay current with advancing technology. Apart from that new browsers are continually being developed and adopted by users. Commonly sites that are more than 12 – 18 months old are potentially missing out on technologies available in new browsers that could enhance the overall user experience of your website. Having a website that does not function correctly on these new browsers can have a negative impact on the overall user experience of your site and force users to leave your site prematurely.
Check whether your site has optimized to conform to current SEO Standards:
To keep up their standards in this competitive world, search engines are constantly ‘tweaking’ the algorithms that serve as their backbones. These modifications will impact while your site appears in the search engine results. To maintain a high position in the natural listings, you need to stay current with these changes and make changes to your site related to the algorithm changes. If your website has not been analyzed and optimized within the past 12 months, you may be missing opportunities due to lower search engine results listing – meaning fewer visitors to your site.
These are some of the things should be considered during the decision process. After the careful review of the state of your website, you should decide whether the redesign is needed or not necessary at this time, be sure to address the impacting topics during the website redesign process.