Blueair

Swedish-Designed Blueair Sense Air Purifier Redefines Industry Standards with World Class Aesthetics, Motion Sensor Speed Controls, and Completely Silent Operation

Press Release   •   Jun 21, 2013 09:13 GMT

DWELL ON DESIGN, LOS ANGELES/BOOTH 644 (June 21, 2013)Blueair, the leader in holistic indoor air purification, today announced the national availability of the Blueair Sense, a high-tech consumer air cleaning system developed in conjunction with Sweden’s world-famous Claesson Koivisto Rune architecture and design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses, and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers.

“We believe this is the first time ever that one of the world’s absolute top architectural and design studios has designed an air cleaner,” said Herman Pihlträd, President of Blueair Inc. “For us it marks a revolutionary step forward into how air cleaners will be perceived by modern consumers and the Sense not only performs wonders in cleaning indoor air of germs, pollens, and VOCs, but also looks trendy, timely, and fun.”

The Blueair Sense removes 99.97% of particles in the air fast and efficiently. Lowering the concentration of airborne pollutants has been shown to reduce headaches, colds, cough, allergies, and other common ailments. Thus, the Sense creates a healthy indoor environment while complementing contemporary rooms with progressive design.

Moreover, consumers can activate the device and change its speed with a simple wave of the hand. Featuring Blueair’s HEPASilentPlus technology, the unit operates silently to permit a good night’s sleep, a quiet work environment, or a welcoming social space with a clean and healthy air. 

Designed to purify small rooms, the Blueair Sense (MSRP $479) offers three speed settings and a filter change indication system. At 22 pounds in a compact 19x7x7 design, the Sense comes in six colors:

·  Graphite Black

·  Warm Gray

·  Polar White

·  Powder Blue

·  Powder Pink

·  Mocha Brown

The Blueair Sense is now available at high-end store fronts in New York City and Los Angeles including:

·  ABC Carpet and Home, 888 Broadway, Manhattan, NY

·  Gracious Home, East and Westside stores (as well as online), Manhattan, NY

·  Ron Robinson Fred Segal, Santa Monica and Melrose locations (as well as online), Los Angeles, CA

Claesson Koivisto Rune, the design firm behind the Blueair Sense, has earned numerous awards for its work including “Designer of the Year 2011” (Elle Interiör), “Best Domestic Design 2010” (Wallpaper), and “German Design Award (Gold) 2011” by the Federal Republic of Germany. Claesson Koivisto Rune was also honored as the first Swedish architects ever exhibited in the international section of the Venice Architecture Biennale (2004). The firms’ designs are manufactured by international companies such as Tacchini, Asplund, Boffi, Cappellini, David Design, Offecct, Paola Lenti, Swedese, and Wästberg, among others.

To learn more about the Claesson Koivisto Rune, visit www.claessonkoivistorune.se

For more information about the Blueair Sense, visit Blueair during Dwell on Design 2013 from June 21-23 at Booth #644 in the Los Angeles Convention Center, or log on to blueair.com.

About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than any competing air purifier. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit www.blueair.com

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About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than any competing air purifier. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit www.blueair.com