Tips for Choosing a Great Domain Name

Press Release   •   Feb 11, 2011 17:48 GMT

Domain name represents part of your business identity. Finding a domain for your business can be challenging. Customers will associate your domain with your particular product, service, company and so on, if you name it correctly. Search Engines have complicated the process because keywords are designed to please web crawlers are often not intuitive for customers. To help you build a successful online presence, we have given some tips to assist you in searching for a great domain name.

Avoid Complications:
A straightforward name will be easy to remember and will enhance your brand.  Use common words rather than acronyms to enhance recognition.  Also, avert including numbers or dashes between the words. If you are creating a home page for your business, you will want your domain name to be the same as your business name if at all possible.

Short is Better:
Domain name can contain up to 67 characters, which gives you a lot of flexibility. However, short names are easy to type and easy to remember.  The fewer characters someone has to remember, the higher the likeliness they will be able to find your site. The general rule of thumb is, keep it under seven characters if possible.

Spelling, Spelling, Spelling:
If your domain name is spoken audibly, will someone know how to spell it? Make sure there aren’t any overly clever or confusing elements that could be difficult to spell.  (Example…“” vs. “”.)

Find a Domain Name as Soon as Possible:
If at all possible, Better fix your domain name at the same time you name your business. Your ideal domain name might be already taken, if you are an in established business. Don’t despair, if you already have a business name but can’t get the exact web address you want. Simple variations may express the same idea while being easy to remember and not significantly longer. Also, if the name you want is not available, consider using a different Top Level Domain(TLD) like .NET, .BIZ, or .ME.

Picking the Right Extension( .COM, .NET or .BIZ…?):

Obviously, .COM is the most preferable TLD for business. However, there are many extensions also available, with plans for many more in the works.

  • If you’re starting a business, use .COM, .BIZ, or .NET, or use a country-based TLD such as .US (United States).

  • For organizations and non-profits, .ORG is a well-known and trusted TLD. (FYI, anyone can register a .ORG.)

  • If you’re starting a personal site or a portfolio, .ME, a fairly new TLD, is a great option.

Some TLDs have restrictions. .TEL restricts site customization but is a great option for those who looking for a business card address. Similarly, some Country Code TLDs or International TLDs require citizenship. (Example: You should have a British citizenship to register .UK.)

Obtain multiple Domain Extensions:
Once you have found the Right domain for your site, it’s wise to buy the same domain name with a different Top Level Domain(TLD) extension if it’s available. For example, if you own, you may want to buy and other variations also.  Then you can redirect those other domains to the .COM domain to make sure you’re capturing the traffic of all the visitors trying to find your site. Don’t forget to use a 301 redirect so search engines don’t get confused over which domain is your main one.

You have found the right domain name, but if you’re not sure if it’s the one… register it anyway before someone else does! We hope you have found these recommendations useful. If you’ve got an idea for a domain name, use our domain search to see if it’s available.