Web Development in Dubai: Website content plays an important role in persuasion process. Its effectiveness decides how well your marketing message appeals to your prospects’ emotional senses that trigger action. The writing on your website also affects whether people can find you and your business using search engines. When you have poor website content, your ability to collect leads diminishes and your online sales suffer. Here we have given a very basic key elements that all small business websites should contain,
Navigational elements should be easy to find:
Primary links should always be placed at the top of the screen. Stuffing primary navigational elements in the footer area is a worrying trend. Taking away or hiding the important elements is not a true minimalism or simplicity. Indispensable navigational elements should never be treated like clutter.
Easy readable color choices:
Black text on a white background is the prosperous color combination to read. Grey text on white might look slick and modern, but that won’t count for much if no-one is reading your content. If you have to experiment, try black text on a light color. Light text on a light background is not a wise choice, similarly like having dark text on a dark background.
Easy accessible content:
Your best or most important content is the real reason why your site exists. Visitors shouldn’t have to dig through obscure links and scour the nether regions of your Site map to find your best stuff. Link to it from the main page and make it as easy as possible to find. Not only is this good for usability, it will also help draw visitors deeper into your site.
Content should be less than 2/3 a screen-length wide:
Text that runs a mile across the screen is hard to read. 50% of the screen or less is ideal for readability, though it might be necessary to justify the text if you want to go really narrow.
There should be wide margins around your text:
White space helps frame your content and give it space to breathe. Sentences which run into your website’s sidebar will give visitors a headache and create the impression that your page elements are bleeding into one another. You want to include as much separation as possible. Resist the urge to fill every inch of the screen with stuff. When it comes to good web design and usability, thoughtful reduction is key.
There should be a adequate padding between embedded images and text:
Text running into images is another readability pitfall. Always make sure whether there is a sufficient padding around your embedded images. The dispute between slick looking content and a readability disaster is only a few pixels.
Header image should links with the home page:
Visitors expect this and it’s incredibly easy to implement. Unless, of course, your header image is the background of a table cell. If that’s the case, make sure to include a prominent link back to your home page as close to the header as possible. Using the browser’s ‘Back’ button should always be a choice, not a necessity.
Easy readable Fonts:
Little fonts are unfitter for readability. Tightly packed fonts are also not so good. Small and tightly packed fonts are the worst combination of all. It might seem cool to use little fonts, but visitors won’t thank you for it. Adequate gaps between each line of text are also essential. Mixing too many fonts and font sizes can also create readability problems.
Although most of these checklists are implemented to Website design, some of the checklists can also be implemented to graphic design, content management, and other cardinal parts of the process.