Press release -

Dubai gearing up for spectacular journey of celebrations during milestone 20th edition of Dubai Shopping Festival

DFRE: Dubai Festivals and Retail Establishment (DFRE) is currently laying the final touches for staging the milestone 20th edition of the Dubai Shopping Festival (DSF). Launched in 1996, DSF has now become the longest running festival of its kind in the world. Organised annually under the universal theme of “One World. One Family. One Festival”, DSF has attracted 56 million visitors spending a total of AED145 billion from 1996 to 2014. DSF is truly a shopping haven that features the participation of over 70 malls and 6,000 retail outlets that offer amazing discounts of up to 75 percent on everything imaginable. SEE PRESS RELEASE

Topics

  • Tourism

Categories

  • dubai
  • events
  • shopping
  • retail
  • festivals

Dubai Tourism or DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

Contacts

Media Relations

Press contact

Alia Bin Hendi

Press contact Head of Media Relations Overseeing media enquiries