​Altia appoints Kirsi Puntila as SVP, Marketing and member of the management team

Altia lifts brand marketing to the company’s management team. Kirsi Puntila, M.Sc. (aged 45) has been appointed Senior Vice President, Marketing and a member of the management team as of 1 July 2016.

Altia has appointed Kirsi Puntila as SVP, Marketing and member of management team. Kirsi Puntila reports to CEO Pekka Tennilä.

At the same time Altia enhances the company’s brand building and marketing capabilities by re-organizing its marketing functions. In the new organization Wine, Cognac and Spirits Categories, Product Development & Sourcing and Innovation are consolidated. The renewal creates synergy benefits between the categories and supports Altia’s strategy.

Kirsi Puntila leads the company’s brand portfolio, marketing strategy and heads the new organization.
Prior to this role she has served as Category and Marketing Director at Altia.

”Kirsi Puntila has strongly developed our brand marketing. One example is the very successful brand revitalization of Koskenkorva Vodka earlier this year. Kirsi’s strong international experience of building Super Premium spirit brands combined with her visionary and inspiring leadership skills supports our development as the leading spirits and wine company in the Nordics, as well as our export work”, CEO of Altia, Pekka Tennilä says.

Kirsi Puntila has extensive experience from successful brand building in global markets. She has served in senior marketing positions at Pernod Ricard group, based at Chivas Brothers in London and at The Absolut Company in Stockholm, as well as at Finpro in New York.

Further information:

Kirsi Puntila
Senior Vice Precident, Marketing, Altia
kirsi.puntila@altiacorporation.com
Tel. +358 40 509 7061

Petra Gräsbeck
Communications Director, Altia
petra.grasbeck@altiacorporation.com
Tel. +358 40 767 0867