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Sun, sea and brainwaves

Press Releases   •   Oct 16, 2017 09:15 GMT

  • The ‘Destination U’ Prototype uses emotionally intelligent technology to determine your ideal holiday
  • The technology combines unique algorithms, emotional response reading and facial coding to scientifically assess where you should be holidaying
  • The technology was developed by leaders in the field Realeyes, founded at Oxford University in 2007
  • Commissioned by world’s biggest travel company TUI, as the brand transitions from UK leading tour operator Thomson

Today, Wednesday 18th October, sees the reveal of a new technology which uses emotionally intelligent tech and facial coding to determine the holiday that matches your subconscious and emotional needs. It has been created for TUI, as the UK’s leading tour operator Thomson, becomes the world’s biggest travel company and could be a standard part of holiday planning within the next few years.

The futuristic ‘Destination U’ Prototype uses technology to trigger imaginations and tap into the subconscious. A unique algorithm computes every subtle facial response to a rapid series of evocative moving images of destinations and experiences, and uses that data to calculate the ‘perfect holiday’ prescription. Designed for TUI UK by Realeyes, the Prototype is a world first for the travel industry.

Destination U is a huge step forward for facial coding, as the algorithm is not merely tracking expressions to catalogue responses, it is facilitating an emotional journey driven by the subjects’ exclusive reactions. Every person will have a different experience and at the end will receive a unique handpicked holiday that is likely to make them the happiest.

TUI UK & IRELAND

TUI UK and Ireland, part of TUI Group, is the business behind the TUI, First Choice and Marella Cruises brands, as well as Crystal Ski and TUI Lakes & Mountains. Sub brands include TUI Sensatori, TUI Family Life, TUI Sensimar, First Choice Holiday Villages and SplashWorld Resorts. Its airline, TUI Airways – formerly Thomson Airways has 64 aircraft operating to over 70 destinations in 30 countries. 

New technology will scientifically determine your perfect holiday

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About TUI

TUI UK & IRELAND

TUI UK and Ireland, part of TUI Group, is the business behind the TUI, First Choice and Marella Cruises brands, as well as Crystal Ski and TUI Lakes & Mountains. Sub brands include TUI Sensatori, TUI Family Life, TUI Sensimar, First Choice Holiday Villages and SplashWorld Resorts. Its airline, TUI Airways – formerly Thomson Airways has 64 aircraft operating to over 70 destinations in 30 countries.