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A successful first year for MiniMilk

Press Release   •   Feb 14, 2002 12:40 CET


MiniMilk only contains 0,5 pct. fat and was first launched as organic milk under the Harmonie brand. Based on the huge demand MiniMilk also came as non-organic in the autumn.

On Saturday February 16, MiniMilk celebrates its first birthday. With good reason.
After only twelve months in the danish market MiniMilk accounts for one third of all organic milk sold in Denmark and one eighth of total milk sales. And sales keep rising.
”There is clearly scope for further sales,” said Karsten Jeppesen, Product Manager, Denmark Division.

In August a survey revealed that the launch of MiniMilk has persuaded 37,000 Danes to start drinking milk. The product’s success means that sales of organic milk have risen from 24% to 28% of total milk sales in Denmark.

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