“Value adding” is the theme of Arla Foods’ stand at the Anuga 2003 food fair in Cologne between October 11 and October 15.
In Arla Foods’ version, “Value Adding” is intended to illustrate how the Group offers added value through a raft of activities ranging from research and processing to branding for the benefit of consumers as well as the market as a whole.
Arla Master Brand
The stand is designed to make such abstract concepts more concrete by communicating with the senses, the imagination and intelligence. The stand will, for instance, provide a café and a restaurant where creative chefs will offer samples from the Arla Master Brand and seven other international brands to illustrate the added value strategy.
NASA milk bites
Similarly, a section of the stand dedicated to Arla Foods Innovation will focus on research and development of new dairy products. It is expected to attract considerable attention.
One such product is “Milk Bites” which are small concentrated “milk bites” developed in conjunction with NASA, the US space agency, for space travel. These will be available from a vending machine.
“Intelligent” milk carton
Also on display will be an “intelligent” milk carton, information about the sweetener, Gaio tagatose, and methods for research into milk with special properties. One example demonstrates, for instance, that milk taken from a cow at night, contains soporific properties.
Facts about Anuga
Anuga is the world’s largest food fair with 6,000 exhibitors from 100 countries.
The 14 halls cover a floor area of 285,000 sq m – equivalent to 28 football pitches.
160,000 visitors are expected to visit the fair which is held every other year.
Anuga is dedicated to food industry customers within the areas of retail, industry and service.
Federal Chancellor Gerhard Schröder will open the Fair on Saturday, October 11 at 10 am.
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