Focus will be on organic products and Arla Foods' French portfolio at Arla Foods' stand during this year’s Sial exhibition in Paris between October 22 and October 26.
"We’ll be presenting our French range for delicatessens and self-service during the exhibition, but we’ll also be devoting considerable space at the 126 sq. m large stand to the new Harmonie organic range's 8 cheeses and Harmonie butter," said Henrik Hjorth, Arla Foods' project manager for Sial.
Arla Foods staff arrive in Paris well prepared to answer questions on the MD Foods/Arla merger from the many visitors expected at the stand. In addition, a short version of the video produced in connection with the so-called name change day on June 6, when the merger became effective, will run non-stop at the stand.
With some 5000 exhibitors, Sial is expected to attract 135,000 visitors from across the world. Of the total figure 60% are likely to be French.
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