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Arla to build a new dairy in Legoland

Press Release   •   Jul 22, 2004 14:56 CEST

 

On August 5, Arla Foods and Legoland will open a new agricultural and dairy sector in Legoland.

Named the Milky Way the new area, which is located in Miniland, illustrates milk’s journey from cow to consumer – right from the time when the cows’ walk into the cow shed to be milked, to the dairy experts filling the cartons and the milk arriving on the family table.

The Milky Way is a result of a close partnership between Legoland and Arla. “The impressive new area in Legoland is intended to show milk’s progress from farm to table,” says Category Manager Karsten Jeppesen, Arla Foods, who has been part of the team behind the new area. “This is particularly important for children who should learn to enjoy the wholesome properties of milk.”

Lotte Franch Wamberg says:
“It’s important to us that Miniland reflects our values of play and learning. The Milky Way gives kids and their parents an amusing and instructive insight into what happens to milk before it reaches the breakfast table.”

Half a million Lego bricks have gone into the construction of the Milky Way which comprises a milk tanker, a combine harvester, a farm, a large dairy and a supermarket. The combine harvester alone took 70 hours to build.

www.lego.com

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