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Arla to sponsor Manchester United tour of the US

Press Release   •   Jul 15, 2004 20:55 CEST

Manchester United’s summer tour of the US, where the famous club will play three other legendary Clubs, Bayern Munich, Celtic and AC Milan, will be co-sponsored by Arla Foods.


Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including this 6x1 m long banner at the pitch.

”Coincidentally, the games are being played in the areas in which Arla Foods has its strongest positions, Chicago, Philadelphia and New Jersey where we have a market share of between 15% and 21%,” explains Executive Director Jens Kauffmann. “Being involved in such events will give us a strong exposure, particularly as the games will be shown on national television.”

In connection with the games, Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including the use of a 6x1m long banner at the pitch. The Rosenborg promotion comes hard on the heels of the largescale promotional campaigns for Lurpak earlier in the year.