Manchester United’s summer tour of the US, where the famous club will play three other legendary Clubs, Bayern Munich, Celtic and AC Milan, will be co-sponsored by Arla Foods.
Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including this 6x1 m long banner at the pitch.
”Coincidentally, the games are being played in the areas in which Arla Foods has its strongest positions, Chicago, Philadelphia and New Jersey where we have a market share of between 15% and 21%,” explains Executive Director Jens Kauffmann. “Being involved in such events will give us a strong exposure, particularly as the games will be shown on national television.”
In connection with the games, Arla will promote the internationally renowned mould cheese Rosenborg in a variety of ways, including the use of a 6x1m long banner at the pitch. The Rosenborg promotion comes hard on the heels of the largescale promotional campaigns for Lurpak earlier in the year.