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Denmark first with new product label

Press Release   •   May 02, 2002 16:06 CEST

Arla Foods’ new red product label is now appearing on milk cartons in Denmark. From next week, the reduced fat cheeses, Adam, Eva, Magré and Kadett, available in Finland, will also carry the new label.

The new product label serves as an umbrella label for important products in Scandinavian and European markets.

Its purpose is to create a strong European identity for dairy products and enhance Arla Foods’ visibility on supermarket shelves in a response to increasing European dairy competition and the growing importance of the large retail chains’ cross-border activities.

The green, oval Arla Foods’ logo with its buttercup will continue as the Group’s overall trademark.

Milk cartons in Denmark came first with the new red Arla product lable.

The reduced fat cheese range comprising Adam, Eva, Magré and Kadett arrives this week in Finnish shops under the new Arla product label.