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Douglas balloon in kidnap drama

Press Release   •   Jul 06, 2000 18:42 CEST

The 60 m high balloon which is currently travelling across the UK advertising Lurpak was last week the centre of a kidnapping drama with a happy ending.

The balloon – in the shape of a pack of Lurpak with the immensely popular Douglas on top - was stolen from a car park in London while its pilot and crew were having lunch. A witness saw a Peugeot 205 pull the trailer carrying the folded ballon out of the car park – not an easy task since the Douglas balloon weighs 1.5 tons.

After the disappearance of the £100,000 balloon a cash reward of £1,000 pounds and a year's supply of Lurpak was promised in return for information leading to its recovery. Following a tip-off from a scaffolder who had heard about the case on his radio, the trailer with the balloon was found nearby.

The case of the stolen Douglas balloon was widely reported in the British media, nationally as well as locally. "In fact, if I had known how much publicity would be given to Douglas' disappearance I would have considered stealing the balloon myself," said Peter Edwards, PR officer with Arla Foods' UK subsidiary.