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Export drive in Germany

Press Release   •   Sep 05, 2003 11:56 CEST

Friday 5. September will see the launch of a new campaign for Danish food products aimed at German retail buyers and consumers.

The launch, which takes place in Lübeck in the presence of HRH Prince Henrik of Denmark, will be followed by a conference on Danish food products.

The campaign’s title, ”daenische essen,” has been chosen because the deliberately wrongly-spelt words are a key component of a new internet portal to be officially launched by the Danish Minister of Food, Marianne Boel. at the world’s largest food fair, Anuga, in Cologne, in October.

The Danish Embassy in Berlin, the Confederation of Danish Industry and 13 Danish food companies have developed the campaign, including Arla Foods and Rynkeby.