MD Foods Sweden is celebrating the new millennium by launching a new 1 kg variety of Høng Brie. The product went on sale in special millennium packaging in December.
"Competition for cheese of this type is ferocious in the Swedish market," said Git Sturesjö-Eneroth, MD Foods Sweden's Marketing Manager. "That's why we decided to differentiate ourselves from our competitors by launching a special Millennium brie."
Swedish retail chains have welcomed the new Millennium brie, not least because other players within dessert cheeses are not marking the new millennium with similar initiatives. The market leader within this segment, MD Foods Sweden, has high expectations for this new product.
Swedish Millennium brie is made at Troldhede Dairy.