Swedish consumers are taking to low-fat sliced cheese in increasing numbers according to the opinion research institute, GfK.
Last year total consumption of sliced cheese increased by 4.5% while consumption of low-fat cheese rose by no less than 21%, a trend which is reflected in Arla Foods’ own sales figures.
“Cheese sales are excellent, especially the low-fat varieties,” explains Gunnar Rantzow, Sales Director, Sweden Division. “Compared to last year, sales of our low-fat cheese have risen by 33%, while total sales have increased by only 13%.”
The most successful of the low-fat cheeses is Hushåll, which has seen a 49% rise in sales.
Hushåll now accounts for over half Arla Foods’ low-fat cheese sales.