The British trade magazine, The Grocer, has chosen Lurpak Lighter Spreadable as its ”Star Product” in its annual survey of the UK’s leading food products.
”The award is an acknowledgement of the successful launch of Lurpak Lighter Spreadable,” says Danny Micklethwaite, Product Manager for Lurpak in the UK. “It means that our customers will have a clearer impression of Lurpak Lighter Spreadable as a high quality product, which they’re keen to see on their shelves.”
The Grocer’s product list covers a broad range of categories and sub-categories and Lurpak Lighter Spreadable didn’t just win the ”margarine and butter products” category, but the entire dairy category.
After only 3 months in the market, Lurpak Lighter Spreadable is now the 13th best selling blended product in the UK. And what do you find at the top Lurpak Spreadable, of course!