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MD launches Star Wars yoghurt in the UK

Press Release   •   Aug 18, 1999 16:36 CEST

As the only dairy in the UK market to do so, MD Foods has secured a product licence for the long-awaited Star Wars film: Episode One - The Phantom Menace.

From August 13, British consumers will be able to buy a six-pack yoghurt dessert with a Star Wars game and original pictures from the new film on the packaging as well as a Tatooine yoghurt with sprinklins. Star Wars' Luke Skywalker, of course, comes from Planet Tatooine.

Expectations for the new Star Wars dairy products are high in the UK retail trade. "This is the first time ever that all major multiples have listed a brand new dairy product from day one," explains Torben Lebeck, Product Manager for MD Foods' fresh goods business in the UK.

The MD Foods' Star Wars products will be produced at Brabrand Dairy.