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Milk-based drinks provide strong competition to fizzy drinks

Press Release   •   Feb 28, 2003 10:53 CET


After several years of rapidly rising sales of fizzy drinks, the trend now seems to favour non-carbonated drinks.

A survey conducted by Tetra Pak has revealed that Danish consumption of milk-based drinks, i.e. standard milk, flavoured milk and fermented milk, rose from 110 litres per capita in 2000 to 113 litres in 2001. During the same period, consumption of carbonated drinks fell from 87 to 76 litres.

The trend was noted by Arla Foodservice at its stand at the trade fair for the hotel, restaurant and catering sector, Tema2003, held at the Bella Center in Copenhagen this week.

"There was considerable interest in our drinking products – especially Matilde Café, which now includes a range of new milkshakes and smoothies,” said Category Manager Henrik Diekema, Denmark Division. “The Danish State Railways (DSB) and 7Eleven were particularly interested. This is in line with current trends where consumers are looking for healthy and convenient drinks.”

Arla Foodservice was represented at
Tema2003 with its special cooler for
snacks in canteens.

40,000 visitors attended the fair, which is Scandinavia’s largest within its field. Henrik Diekema estimates that some 12,000 attendees visited Arla Foods' stand. As well as the new products from Matilde Café, Arla Foodservice exhibited a new type of cooler for snacks designed for canteens and a dispenser for hot drinks.

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