"Buy a litre of milk and get a ticket for the international against Denmark for £10!”
This is the unconventional offer from the UK multiple, Safeway, in the run-up to next Wednesday’s international soccer friendly between Denmark and Scotland at Glasgow’s Hamden Park.
According the Danish Daily, Ekstra Bladet, Safeway is sponsoring the Scottish eleven and the initiative is an attempt to attract the maximum number of fans to the game.
The game is Denmark’s first since the World Cup. On September 7 Denmark faces Norway in the first qualifier for Euro 2004 in Portugal.