The official opening of Arla Foods S.A., the Group’s new subsidiary in Spain, took place on October 1.
At the same time, the Europe Division assumed responsibility for direct contact with selected supermarket chains, the so-called key-accounts, from the current distributor in Spain in a move that reflects Arla Foods’ strategy for growth.
Regional Director Martin Vilstrup says:
“Due to the internationalisation of the large multiples, more direct contact with the Spanish chains is a natural development, especially in view of Arla Foods’ policies in other parts of Europe.”
As a result, the new subsidiary will be responsible for all sales procedures e.g. from order processing to delivery at the chains’ central warehouses. The new office in Madrid employs a staff of four under Commercial Director Ingacio Cuadrado.
Over the past five years, Arla Foods’ sales in the Spanish market, one of the Europe Division’s largest markets, have grown by 100% to DKK 500 million.
Arla Foods’ Spanish strategy is to build strong brands such as Dofino Havarti, Finello Pasta Filata, Apetina Feta and Arla Danish Blue under the new Arla mega brand. Sales from serviced cheese counters will also be strengthened.
The address of the new office is:
Arla Foods S.A., C/Orense 85, 28020 Madrid, Spain
tel: 34 91 788 26 46, fax: 34 91 788 26 45.
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