Beginning in late October, Arla Foods is launching a major TV, cinema and newspaper campaign for the new products in the Harmonie range of organic products, i.e. yoghurt, butter and mozzarella, primarily in the Greater London area. The campaign aims at familiarising customers, who are already regular buyers of organic products, with the Harmonie range. It is estimated that approximately one third of UK consumers already buy organic products.
Besides the new products, Arla Foods sells organic milk, cheese, a spread, fromage frais and yoghurts for kids in the UK.
See more about Harmonie in the UK at www.harmonie.co.uk
Read more about our organic milk products