On Monday next week Holstebro Dairy will play host to one of Asia's most prominent chefs, the Chef de Cuisine of Bangkok's Hotel Oriental which has frequently been voted the World's Best Hotel. Chef Norbert will visit the dairy to get an insight into the production of Lurpak butter, which Oriental has been using for many years, before preparing a series of recipes involving Lurpak butter. The recipes will be used for folders in shop promotions and in advertisements during a Lurpak campaign in Singapore, Malaysia and Thailand, where Lurpak has a market share of up to 33%.
The initiative follows Lurpak's result at the World Butter and Cheese championships in Wisconsin, USA, in March, where the Danish brand was awarded the title of "The World's Best Butter."
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