The best way to connect business with the game of golf and be successful at it is demonstrated by the Graz-based company Lyoness, which hosts the only European Tour event in Austria, namely the "Lyoness Open powered by Greenfinity" in the Diamond Country Club located in Atzenbrugg (Lower Austria). The cooperation fully conforms to the company's international orientation and its B2B strategy. As the event's main and title sponsor, the internationally active Shopping Community provides all interested parties, especially its Loyalty Merchants and Members, with an ideal platform for networking.
A look back
In 2011 Lyoness joined with a dedicated team as the presenter of the former Austrian Golf Open. The company was already committed to golf in Austria, and had been continuously planning and developing it during the Alps Tours. In 2012, the company extended its commitment to golf to an international level, and cooperated with the European Tour for the first time. The main goal of its sport sponsorship strategy was for the international concern to develop the ideal communication platform, to market new target groups. The Shopping Community used the chance to present its versatile shopping possibilities to consumers, and to illustrate an effective Customer Loyalty Programme for the trade and service sectors. It is for this purpose, that the company organised a business golf tournament in June the previous year, to which only the Lyoness Loyalty Merchants Leaders were invited. The team that won this series of tournaments received a starting position at the Pro-Am-Tournament as part of the Lyoness Open 2012.
"Lyoness Open powered by Greenfinity" – the Austrian European Tour Event
In addition to supporting a prestigious tournament as the official supplier in their home country, Lyoness regards its presence in the international sports world as a unique opportunity to build up a long-term cooperation with the European Tour. A welcome side effect of this partnership is that it provides the company with the opportunity to promote its name, which results in increased brand awareness, attracting more attention and producing a positive image in the media. In addition, Bernd Wiesberger is now the official Lyoness Open Ambassador.
The internationally operating company Lyoness runs three business models: Shopping Community, Loyalty Programme and Network Marketing. Thus, the company addresses three different target groups: Consumers who save money with Lyoness while shopping, Merchants who want to benefit from an international sector spanning Loyalty Programme as well as freelancers and companies in Network Marketing. Lyoness is currently active in 46 markets on all continents. More than 4 million Members use the Lyoness Benefits at more than 40,000 Loyalty Merchants worldwide. You can find further information at www.lyoness.com.