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Marketing Industry Trends for 2016 and Beyond

Blog post   •   May 24, 2016 20:58 AEST

Technology is constantly changing the marketing field. In the last few years, tech advance is speeding up its pace, so we can expect plenty of innovation and the introduction of game-changing practices into corporate marketing strategies. The year 2016 will be completely customer centric. Customer experience, insights, and feedback will drive most of new changes and updates and in this article, we will present you some of the freshest marketing trends.

Ad-Blockers

The introduction of ad-blockers was followed by huge hype in both marketing and publishing arenas. It marked the end of typical banner ads, and the beginning of a completely new phase in marketing, which is defined by native advertising and smart content marketing strategies. Although some marketers hate ad blockers, they can be seen as a logic consequence of digital marketing advance that pushed this practice over the top. Banner ads went a long way from being useful to being annoying and marketers and companies will now need to create commercials that blend in with their content and don’t interrupt their visitors’ browser experience. For this, they will need better-quality content and lots of SEO consulting.

Location Based Marketing Technology

Location based marketing gadgets, like iBeacons or RFIDs, enable brick and mortar stores, bars and restaurants to target customers directly in front of their venue. It also helps event managers to share promotional messages to attendees or amuse them while they are waiting for the show to start. This technology includes small transmitters that instantly create Bluetooth connections with all nearby devices. They can also be integrated with LinkedIn or some other social network which allows marketers to send different types of messages and push notifications. These gadgets also allow attendees at some location to share their experience on social networks and provide valuable feedback to marketers and event organizers.

VR

Virtual reality is still not fully developed, at least in the marketing sphere, but since this field is attracting some of the biggest corporate names we can expect 360-degree commercials to come along soon enough. Millennials and Generation Z are currently showing a lot of interest for this new type of technology, from which many companies and brands will be able to benefit. At this moment, this concept is very interesting to marketers in retail and tourism industry because it enables them to provide a more personal experience of their products and destinations to consumers.

Ephemeral Marketing

Although most people use Snapchat to conduct various types of marketing experiments, this platform gives us much more than that. We are living in a Digital Age, when everything is moving fast, which is why a social network that offers premium content with expire date sounds revolutionary. Recently Snapchat took over the title of the most real-time network from Twitter, which is why consumers feel privileged when being targeted this way. Of course, we still need to find out whether Snapchat is just a current trend or a concept that’s going to last like Facebook and Twitter, but until that time, marketers need to adopt the whole concept of fast and real time promotional messages and add it to their marketing strategies.

Internet of Things

IoT concept will provide us with huge piles of data. A data scientist will have a very strong role in future marketing teams because someone will need to collect, structure and analyze all the data marketing teams receive from wearable devices that are following every move of each consumer. This also means that future marketing strategies will be fully behavior-driven and personalized. Although this concept sounds a little bit unsettling to some people, its main purpose is to satisfy even the most refined consumer interest and answer all of their needs immediately.

In the last 10 years, the world went from billboards to virtual reality. This proves that marketing is a very dynamic and fast-changing field, which is why marketers need to closely follow new trends in order to increase their engagement.