For some businesses, simply a smartly designed Facebook custom landing page can bring in additional revenue, other companies may require completely different social media strategies to generate leads Elevate Consulting customises social media tools for its clients considering their demand, budget and possibilities.
Googling “social media” will find you thousands of descriptions and definitions. To make sense of all these explanations is another issue. In short, social media is an umbrella term. They appear in different forms and include different technologies – the diversity seems endless. From Applications through to YouTube, and the dozens of options in between, social media is a major strategy allowing companies to create an online presence.
Every company wants and needs to be found by its prospective customers. Social media offers a range of platforms to promote products and services. It is evident that businesses, which do not make use of these new spaces, are at a disadvantage compared to their competitors. The fact that social media implies social interaction leads to the chance of multiplying information tremendously, whether it is a business name, a single product or a service.
Recently Elevate Consulting has been offering clients from a variety of industries, an integrated social media package. This means that the clients are presented with an overall solution. The clients can see the relationship and the impact of the various social media elements and how each element interacts with the other. This integration streamlines the dozens of social media activities required for an effective campaign and prioritises the elements and the work flow. Currently Elevate’s team of online visibility experts are developing social media packages centred on Facebook.
With over 800 million active users, Facebook has been increasing nearly 700 percent year-over-year, growing from 1.7 billion members in April 2008 to 13.9 billion in April 2009, making it the number one social networking site. Since people all over the world are using Facebook, it is logical that business would want to take advantage of the opportunity.
Facebook, on its own, is complex and offers a wide range of functionalities. Instead of an ordinary ‘business fan landing page’ e.g. one would rather want its customers to land on a ‘welcome tab’ as the tab is fully customisable. Branding one’s own Facebook page is a plus as personality can be added to it and the corporate design can be maintained, too. Another useful function is to create a ‘vanity url’ where one’s username can be the url, e.g. http://www.facebook.com/ElevateConsulting.
Facebook Applications, affectionately known as Apps, is where companies can really create a large social footprint. Apps are based on “user permissions”, meaning if a visitor accepts the permission request from the App, the App can do a number of actions, such as add the visitor to an event, join a mailing list, share a link and post to the wall. There are hundreds of ways an App can be programmed. These strategies hugely boost the chance of being found and presented in today’s word wide web.
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About Elevate Management Consulting:
The team at Elevate Management Consulting includes a combination of management consultants, marketing specialists, web programmers and creative directors. Working collaboratively, Elevate provides high-quality, transparent results. The Elevate team has contributed in their fields to various well known brands including: Marriot Hotels, VW, Pacific Magazines, 2UE Radio, Virgin Mobile, Max Brenner Chocolate, Microsoft, The Facial Rejuvenation Clinic, Computer Associates, IBM, Harley Davidson and Warner Brothers.
Elevate Management Consulting. As SEO is now a sophisticated and competitive environment, your business/company requires specialist treatment with guaranteed results. Our team at Elevate Management Consulting includes a combination of management consultants, marketing specialists, web programmers and creative directors. Working collaboratively we provide high-quality, transparent results. Our strategically, technically and creatively sound online work can allow for not only number-one SEO rankings but also sites that are enriching, informative and successful in creating a return on investment.