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New smartkpis.com report ranks the Top NGO KPIs of 2011-2012

Press Release   •   Jun 26, 2013 18:12 AEST

June 26, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world's largest source of thoroughly documented KPIs.

Non-profit organizations (NPOs) include all entities where funds are not distributed to owners, but are used in pursuing the organization’s reasons of existence. Several examples would be charitable organizations, trade unions and public arts organizations. Most governments and government agencies meet this definition, but in most countries they are considered a separate type of organization and not counted as non-profit organizations. Non-governmental organizations (NGOs), sometimes called civil society organizations, are entities where there is no governmental participation. KPIs measure the efficiency in raising the resources needed and the impact of their redistribution.

The Top 25 NGO KPIs of 2011-2012 report compiles the most popular 25 KPIs used by the NGO. The methodology used to conduct the research consisted of ranking the KPI examples published in the NGO industry of smartKPIs.com, based on their number of views in 2011. Out of more than 500 NGO KPIs available on smartKPIs.com, the 25 most viewed by the members and visitors of smartKPIs.com were selected and analysed in detail in this report.

NGO KPIs are reflective of non-governmental functions and are grouped into subcategories, such as Fundraising, Community Engagement, Partners and Sponsors, Volunteers Management, Donation Delivery, NGO Financials and Policy Transparency. From these subcategories, Fundraising, Community Engagement, together with Partners and Sponsors were the most popular of NGO, in 2011.

The top 5 NGO KPIs of 2011-2012 in this report are:

1.  # Volunteers

2.  $ Cost per dollar raised

3.  # Time to submit grant applications

4.  # Stakeholders groups involved regarding NGO policies and programs

5.  # Sources of revenue

One of the most important benefits that this report brings is the international perspective on the most popular KPIs for NGO Management. NGO KPIs provide quantifiable measurements of factors determined to be important for NGO strategy successful implementation. The skill in applying KPIs is in the selection of the optimum number and appropriateness of KPIs.

By discussing the use of KPIs today, presenting the best practice in documenting them and listing the most popular KPIs of 2011, the Top 25 NGO KPIs of 2011-2012 report is a valuable resource in promoting the informed use of KPIs or refreshing the existing performance measurement and management practice in any organization.

According to Aurel Brudan, The KPI Institute’s CEO “The Top 25 NGO KPIs of 2011-2012” report is a synthesis of what smartKPIs.com is all about: it provides an overview of how NGO KPIs are used in practice today, by combining input from the online community with analysis and insights from our research team."


http://www.smartkpis.com is the leading online platform for performance management knowledge integration, hosting the largest database of thoroughly documented KPI examples available on the web today. It offers high quality resources and collaboration functionality for the community of members, assisting them in making smart decisions regarding their performance management initiatives. Registration is free and enables research, learning and interaction as part of a growing community of members from over 190 countries and territories.


The KPI Institute is a research, publishing and educational provider specialized in developing better practice in the use of KPIs. It developed the KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs, analytics and organizational strategy. Over the last 8 years, The Institute assisted over 5,000 organizations in finding solutions to their KPI needs.

Media contact

Cipriana Turcanu, The KPI Institute, Tel: +61 3 9670 2979, Email: cipriana.turcanu@smartKPIs.com