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New smartkpis.com report ranks the Top Shipping KPIs of 2011-2012

Press Release   •   Jun 26, 2013 18:16 AEST

June 26, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world's largest source of thoroughly documented KPIs.

Marine transport and shipping include the transport of passengers or freight over water, whether scheduled or not. It also includes the operation of towing or pushing boats, trips, cruises or sightseeing boats, ferries, water taxis. KPIs focus on all transportation operations (embarking, billing, transfer, debarking).

The Top 25 Shipping KPIs of 2011-2012 report compiles the most popular 25 KPIs used by the Shipping function. The methodology used to conduct the research consisted of ranking the KPI examples published in the Shipping industry of smartKPIs.com, based on their number of views in 2011. Out of the more than 230 Shipping KPIs available on smartKPIs.com, the 25 most viewed by the members and visitors of smartKPIs.com were selected and analyzed in detail in this report.

Shipping KPIs are reflective of Shipping functions, and are grouped into subcategories, such as Shipping Costs, Transport Capacity, Shipping Optimization, Incidents, Shipping Revenues, Legal Compliance and Environmental Care. From these subcategories Shipping Costs, Transport Capacity and Shipping Optimization were the most popular of Shipping, in 2011.

The top 5 Shipping KPIs of 2011-2012 in this report are:

1.  $ Port handling cost per TEU (twenty foot equivalent unit)

2.  $ Freight cost per tonne shipped

3.  # Transit time

4.  % Transport capacity utilization

5.  # Container throughput

One of the most important benefits that this report brings is the international perspective on the most popular KPIs for Shipping Management. Shipping KPIs provide quantifiable measurements of factors determined to be important for Shipping strategy successful implementation. The skill in applying KPIs is in the selection of the optimum number and appropriateness of KPIs. By discussing the use of KPIs today, presenting the best practice in documenting them and listing the most popular KPIs of 2011, the Top 25 Shipping KPIs of 2011-2012 report is a valuable resource in promoting the informed use of KPIs or refreshing the existing performance measurement and management practice in any organization.

According to Aurel Brudan, The KPI Institute’s CEO “The Top 25 Shipping KPIs of 2011-2012” report is a synthesis of what smartKPIs.com is all about: it provides an overview of how Shipping KPIs are used in practice today, by combining input from the online community with analysis and insights from our research team."


http://www.smartkpis.com is the leading online platform for performance management knowledge integration, hosting the largest database of thoroughly documented KPI examples available on the web today. It offers high quality resources and collaboration functionality for the community of members, assisting them in making smart decisions regarding their performance management initiatives. Registration is free and enables research, learning and interaction as part of a growing community of members from over 190 countries and territories.


The KPI Institute is a research, publishing and educational provider specialized in developing better practice in the use of KPIs. It developed the KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs, analytics and organizational strategy. Over the last 8 years, The Institute assisted over 5,000 organizations in finding solutions to their KPI needs.

Media contact

Cipriana Turcanu, The KPI Institute, Tel: +61 3 9670 2979, Email: cipriana.turcanu@smartKPIs.com