Cool Logistics

1st Cool Logistics Americas to take place in São Paulo this May

Press release   •   Mar 07, 2014 12:24 CET

London & São Paulo, 07.03.2014 – Extending its established Cool Logistics events in Northern Europe and Southern Africa, UK-based organiser Cool Logistics Resources Ltd has teamed up with Brazil partner Update Comunicação Ltda, publisher of Guia Marítimo, to launch Cool Logistics Americas. Taking place 14-15 May in São Paulo, Brazil, the new industry event will focus on opportunities, risks and challenges for perishables trade, logistics and transport across Latin America.

Driven both by the traditional markets of Northern Europe and North America and the rising demand centres of Asia, the Middle East and Russia, the last decade has seen dramatic growth in perishable commodity exports from Central and South America, a trend that is expected to continue over coming years. Goods including frozen beef and chicken from Brazil, bananas from Ecuador and Costa Rica, fresh flowers from Colombia and fruit and vegetables from South America’s West Coast today play a critical role in world perishables supply and are important export earners for their producing countries.

South America alone now accounts for an estimated 30% of global refrigerated exports, according to the UN Economic Commission for Latin America (ECLAC), one of the most important sources of market data on the Latin perishables trade and a member of the Cool Logistics Americas industry advisory group. ECLAC’s Ricardo Sanchez will update attendees on the latest industry statistics at the conference, along with Andrew Lorimer of respected Brazilian trade analyst Datamar.

Yet despite the growing importance of South-North and South-South trades, Latin reefer box traffic is increasingly at the mercy of larger shifts within global container trades, said Rachael White, Joint Managing Director, Cool Logistics Resources. “Carriers have been pouring mega  vessels onto the major dry box East-West trades in an attempt to cut slot costs and stem losses. But with ever-larger ships being cascaded into Latin trades and other ‘secondary’ routes as a result, what will more transhipment, service consolidation and the prospect of slow steaming mean for the region’s perishable exporters?”

The future shape of Latin maritime logistics will be a main topic of debate in Sao Paulo, with speakers including Julian Thomas, head of Hamburg Süd’s East Coast South America operations and regional carrier Alianca, Mario Velado, Cluster Sales Manager for Maersk Line in Brazil and Mauricio Padron, Regional Commercial Manager, South America for specialist reefer operator LauritzenCoolLogistics. Panama Canal expansion and its specific impact on Latin reefer trade flows and port networks will also come under the spotlight in a panel featuring Paul Gallie, MD of new Costa Rica terminal APM Terminals Moin, Giovanni Benedetti of Colombia's Port of Cartagena and Robert Ahern at PSA Panama.

The other major focus of attention will be “the first mile” – getting perishables from point of production to port of export. This is perhaps the biggest area of concern today, according to Martin von Simson, Managing Partner of Update Comunicação. “Logistics infrastructure in Brazil and the wider Latin market is really playing catch-up and this is one of the issues causing the unacceptably high waste and losses that we see today in the region’s perishable exports,” said von Simon.

“However, infrastructure is by no means the only issue," noted von Simson. "Knowledge of good cold chain management and what modern refrigerated equipment and technology can and cannot do to prolong life of products such as fresh fruit and vegetable, fish and meat is also lacking, along with access to this equipment.” For instance, it's reported that 100% of the fresh apples shipped from Brazil and 95% of frozen meat and poultry are transported to ports without active cooling, even when trucking distances can exceed 3,000 km.

"It's urgent that the perishables trade in Brazil and throughout Latin America find practical solutions to address cold chain deficiencies in the first mile, and understand what bigger international trends in shipping and maritime logistics mean for their business," added von Simson. "That's why we are pleased to partner with Cool Logistics to introduce this established international forum into the Latin market." Major Brazil produce organisations already supporting the new event include poultry association UBABAEF, beef trade association ABEIC and pharmaceutical logistics body ANFARLOG.

"Bringing local industry together with international perishable logistics and transport expertise is the recipe for productive dialogue and learning on all sides," said White.


Information for the media:

For more information on this release, to discuss media partnerships and/or press passes to attend, please contact:

Holly Thompson, Communications Executive, Cool Logistics Resource Ltd | Tel +44 20 3327 0575 | Email:

About Cool Logistics Resources

Cool Logistics Resources Ltd. provides top-quality business intelligence and networking for supply chain, logistics and transport professionals in the international perishables markets.
The annual Cool Logistics™ Global conference in Europe connects perishable cargo owners with cold chain logistics and transport professionals from around the world to assess key market trends and operational best practice for the international movement of chilled and frozen cargoes by air, land and sea.
Cool Logistics™ Africa assembles all of the key players to discuss how to deliver better cold chain costs and efficiency for Africa’s perishable export, import and regional trades.
2014 sees the launch of Cool Logistics™ Americas, which aims to be a vital forum to question if and how private and public initiatives are measuring up to perishable shipper requirements on the continent.
The live events are supported year-round by the Cool Logistics discussion group on LinkedIn, social media and website activity, and the online Cool Logistics Community for conference participants. Cool Logistics also offers latest industry news through The Coolstar, its joint venture information portal focused on all things perishable.

About Update Comunicação Ltda

Update Comunicação Ltda is the publisher of Guia Maritimo in Brazil and creator of Intermodal South America, the largest and most important exhibition and  conference logistics in foreign trade in  the world. As of today, Guia Maritimo remains the most valuable and  comprehensive source of logistics industry to foreign trade in Brazil.