Cool Logistics

International Produce, Jittu Horticulture and Wesgro bring fresh perspectives to Cool Logistics Africa

Press Release   •   Feb 05, 2013 17:57 CET

London, 05.02.2013 – Mike Newton, Regional Manager for International Produce South Africa, part of Asda/Wal-Mart subsidiary International Produce Ltd (IPL), Jan Prins, Managing Director at Ethiopian grower and exporter Jittu Horticulture plc and Guy Lundy, Deputy Chairman at Wesgro, are the latest speakers confirmed for the 2nd Cool Logistics Africa conference, taking place 16-18 April in Cape Town, South Africa.

Operating across produce, fresh foods, meats, chilled, ambient and wine, International Produce is tasked with improving quality and lowering prices for UK retailer Asda and parent company Wal-Mart by actively controlling supply chains, dealing direct with growers and exporters across the world. In the UK, IPL is now the single largest importer of produce.

As a key segment of the business, IPL SA focuses on sourcing in sub-Saharan Africa, including fruit from South Africa as well as fruit, wine, meat and other foods from across the wider Africa region. Mike Newton will be exploring how the retailer direct buying model works in sub-Saharan Africa, looking at the thinking behind direct sourcing, experiences in other parts of the world, how direct retailer control benefits local producers and the impact for traditional perishable supply chain operations from farm to store.

Jittu Horticulture, part of Saudi billionaire Sheik Mohammed Al Amoudi’s business holdings, produces more than 100 varieties of vegetables, fruits and flowers on six farms across Ethiopia. It is the country’s largest vegetable exporter, serving the Middle East, Europe and other African countries, including Nigeria, as well as the domestic market.

Managing Director Jan Prins will evaluate local, regional and international transport services in a land-locked country such as Ethiopia, one of the fast growing economies in Sub-Saharan Africa, and shed a critical light on airfreight, seafreight, and overland transport. He will also highlight challenges resulting from the lack of supporting infrastructure and the need for further investment to support developing horticultural sectors all over Africa.

As Deputy Chairman for Wesgro, the investment and trade promotion agency for the Western Cape, and a facilitator of investment projects across South Africa and Africa, Guy Lundy will be discussing Africa perishable trade and infrastructure in the global context.  "Africa is the last great investment frontier,” observes Lundy. “Economic growth is remarkable, but in most parts of the continent logistics are relatively undeveloped.  Together, these factors present enormous business opportunities for anyone with products and expertise that can help develop the infrastructure required to spur on one of the fastest growing regions on earth."

Delegates at this year’s Cool Logistics Africa will have chance to discuss ‘cool logistics’ investment opportunities and challenges with Lundy and senior representatives from leading food companies such as Capespan, Dole, Jittu, International Produce and Mondelez/Kraft Foods.

“This year’s conference is truly taking shape as a platform to link regional and local experts with their international cold supply chain counterparts to discuss how to unlock, and benefit from, Africa’s great perishables potential,” said Rachael White Co-Director, Cool Logistics Resources. “We are delighted to welcome IPL, Jittu Horticulture and Wesgro as key players to the debate.” 

Convened this year under the headline theme Innovation, Investment and Efficiency: Delivering Africa’s cold chain potential, the 2nd Cool Logistics Africa brings together producers, exporters, importers and retailers from multiple perishable sectors with major shipping lines, 3PLs, ports, cold store operators and other perishable logistics stakeholders, for “360 degree debate” on Africa’s cold chain efficiency.

The 2013 event has attracted sponsorship and support from key players in perishable trade, logistics and transport, including Dole, Fresh Produce Exporters Forum, Hortgro, FPT Group, SAFT, Hellman Perishables Logistics, Port of Antwerp, Port of Salalah and Thermo King.

2nd Cool Logistics Africa
16-18 April 2013
Cape Town, South Africa


Information for the media: Meet us at Fruit Logistica 2013: Cool Logistics Resources will be exhibiting at Fruit Logistica and will be pleased to meet with members of the media during the show. Meet us at Hall 6.2, Booth C-04 or to arrange a meeting, call or SMS Rachael White on +44 780 350 3048

For more information on this release, or to discuss media partnerships, please contact: Holly Thompson, Communications Executive, Cool Logistics Resources Ltd | +44 20 3327 0575 |