Cool Logistics

Maersk, Total Produce and Marine Harvest to discuss future of perishables transport at Cool Logistics Global 2014

Press release   •   Jun 12, 2014 15:39 CEST

London, 12.06.14 - Thomas Eskesen, Head of Global Refrigerated Business at Maersk Line, Jelger de Vriend, Managing Director Retail at Total Produce and Harald Rosså, Traffic Manager at Marine Harvest, will be providing separate addresses at the 6th Cool Logistics Global, taking place on the iconic SS Rotterdam on 30 Sept – 2Oct, hosted by Port of Rotterdam.

One year on from his address at the last Cool Logistics Global conference, Mr Eskesen’s keynote address on 24 September will review his prediction that global reefer traffic volumes would increase by just 1% in 2013. Maersk is the largest single reefer container carrier in the world and a major influence on the reefer market. In his previous talk, Mr. Eskesen confirmed that Maersk had lost “double digit” reefer cargo volumes since announcing its $1500 general rate increase at Cool Logistics 2012, but added: “We expected that.” While the GRI was not uniformly implemented, Mr. Eskesen said that the move had prompted a “breakthrough” in favour of long-term 3-5 year service contracts as a means to break the weary cycle of rate volatility and allow for better capacity planning. This year, his talk will address whether freight rises and long-term contracts have caught on in the sector, and how carriers can support perishables trade growth in mature and emerging markets.

Joining Mr. Eskesen will be Jelger de Vriend, Managing Director, Retail at Total Produce, one of the leading fresh produce providers worldwide with operations in Europe, India and North America together with his colleague, Logistics Manager Jeppe Kold. Total Produce, which is currently implementing a new multi-country sourcing strategy, is involved in growing, sourcing, importing, packaging, marketing and distributing hundreds of lines of fresh fruit, vegetable and flowers.

While fresh produce represents by far the single largest category of temperature-controlled chilled products transported by sea, chilled and frozen protein constitute the bulk of the remaining food types shipped by air, sea or land. 

Harald Rosså, Traffic Manager at Marine Harvest, will lend his perspective on air transport involving fresh salmon. One of the world’s largest salmon producers, Marine Harvest - which not only exports fish from Norway, but also sources salmon from Chile - has recently decided to take greater control of the supply chain by investing in its own processing (and packaging) facilities in China. As a result, the company hopes to strengthen its competitive edge.

By providing significant volumes of high quality fresh seafood products from more than one country, Marine Harvest is able to deal with airlines directly and need not rely solely on working through freight forwarders. In his talk, Mr Rosså will argue that taking greater complete control of supply chains provides an all-too-often misunderstood value proposition that shippers of perishables could learn from.

“The reality of continuing supply chain fragmentation, coupled with increasing contractual complexity involving third parties both on global and local basis, is one of the reasons why some of the world’s largest perishable shippers are reverting to developing in-house logistical competencies,’’ says Alex von Stempel, Managing Director, Cool Logistics Resources.

The integrity of supply chains including end-to-end cold chain visibility will also be scrutinised by three leading technical experts during a dedicated session on Day 3. Dr Leo Lukasse, Specialist in Climate Control at Wageningen UR, will provide a case study on onion exports from Holland, while Dr. Anna Snowden, a leading authority on plant pathology, will be focusing on the impact of temperature interruptions on chilled chains in Latin America. Adding his perspective on this latter issue for deep frozen products will be respected cold chain technical consultant Dr.Yves Wild.

Cool Logistics Global is convened this year under the headline theme “Tackling trade risks: Perishables, protectionism and profitability.” Covering 3 days of business sessions, debates, a choice of field trips, plus two evening receptions, the event once again brings together shippers, carriers, 3PLs, ports and terminals, technology providers and other key stakeholders to network in advance of annual contract negotiations.

6th Cool Logistics Global 

30 September – 2 October 2014

SS Rotterdam, Rotterdam


Information for the media:

For more information on this release, to discuss media partnerships and/or press passes to attend, please contact: Holly Thompson, Communications Executive, Cool Logistics Resource Ltd | Tel +44 20 3327 0575 | Email:

About Cool Logistics Resources

Cool Logistics Resources Ltd. provides top-quality business intelligence and networking for supply chain, logistics and transport professionals in the international perishables markets.

The annual Cool LogisticsTM Global conference in Europe connects perishable cargo owners with cold chain logistics and transport professionals from around the world to assess key market trends and operational best practice for the international movement of chilled and frozen cargoes by air, land and sea.

Cool LogisticsTM Africa assembled all of the key players to discuss how to deliver better cold chain costs and efficiency for Africa’s perishable export, import and regional trades.

2014 saw the launch of Cool Logistics™ Americas, which aimed to be a vital forum to question if and how private and public initiatives are measuring up to perishable shipper requirements on the continent.

The live events are supported year-round by the Cool Logistics discussion group on LinkedIn, social media and website activity, and the online Cool Logistics Community for conference participants. Cool Logistics also offers latest industry news through The Coolstar, its joint venture information portal focused on all things perishable. | |

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