Global brands partner up with BLAST Pro Series Los Angeles: Front Row

BLAST Pro Series is welcoming new major partners for BLAST Pro Series Los Angeles: Front Row. K-SWISS, Zenni, N3rd Steet Gamers, and Strafe join as new partners while former Miami partners, Vertagear and GFUEL are returning after a successful collaboration in Miami.

BLAST Pro Series is teaming up with new major brand partners ahead of BLAST Pro Series Los Angeles: Front Row. Following a successful partnership during BLAST Pro Series’ US debut in Miami, the iconic esports brand GFUEL has decided to grow the successful partnership along with the manufacturer of high-quality gaming chairs Vertagear. OMEN by HP, Betway, and Twitch remain Global Series Partners of BLAST Pro Series.

BLAST Pro Series is delighted to welcome four new sponsors to Front Row:

K-SWISS: The global sneaker brand, who recently created a special project with MIBR which will be teased this weekend, have chosen BLAST as the ideal tournament to further their esports ambitions.

Strafe: World-leading esports app with tournament schedules, match times, voting and stats. Strafe and BLAST will be creating new integrations to bring fans and viewers even closer to the show.

Zenni: Developer of Blokz lenses which protect viewer and gamer eyes from damaging blue light emitting from digital screens, improving the overall experience and safety of the esports industry.

N3rd Street Gamers: US-based esports network serving semi-professional, amateur and focusing on the development of aspiring esports athletes.

Leo Matlock, Head of Commercial Solutions at RFRSH Entertainment and BLAST Pro Series:

- We’re very pleased that Vertagear and GFUEL decided to grow their partnership with us following BLAST Pro Series Miami. The partnerships we’ve had with them have been mutually beneficial. To develop our partnerships whilst engaging and rewarding more fans highlights BLAST's unique offering.

- To be able to present four new, premium partners is incredibly exciting. We are always aspiring to develop our commercial offering and are thrilled to have found new tournament partners to join our long-standing series partners, who share our ambition to innovate and amplify our world-class esports entertainment platform, Leo Matlock comments.