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A fifth of LATAM homes set to pay for SVOD by 2021

Blog post   •   Oct 31, 2016 10:31 GMT

The Latin America SVOD Forecasts report covers 18 countries and estimates that the SVOD universe will amount to 31.81 million subscribers in 2021, up from 12.19 million in 2015. In addition, if the household figures are realised, this would be a substantial rise on the 10.9% forecast for 2016.

Looking at individual countries, Mexico (28.3%), Chile (23.9%) and Argentina (23.5%) are set to have the highest penetration rates by 2021. However, penetration will only be 12% in Venezuela by 2021 – reflecting the country’s economic and political woes.

Commenting on the report, Simon Murray, principal analyst at Digital TV Research, said: “Brazil will account for 36% of the region’s SVOD subs by 2021, with Mexico bringing in a further 26%. So, these two heavyweights will contribute nearly two-thirds of the SVOD subs by 2021. Despite losing market share, Netflix will still account for more than half of Latin America’s SVOD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth – so Netflix and Claro Video together will account for 70% of the 2021 total.”

Access and read more about the report here; https://www.digitaltvresearch.com/products/product?id=159