When it comes to identifying a brand, its logo is probably the first thing customers will think of. Research suggests that the logo’s design, specifically its colours, is more relevant to customers than we might think.
Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind colours, believes the science behind colour processing to be very powerful and completely underexploited.
The implications of a colour’s effect on people’s emotions are far reaching, and understanding customers’ connections to certain colours could increase the effectiveness of companies’ branding methods.
According to research complied by the web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds and the majority of these people base that assessment on colour alone. In fact, almost 85% of consumers cite colour as the primary reason they are buying a particular product and 80% of the people asked believe that certain colours increase brand recognition.
Take a look at this infographics to learn more about the importance of colours for companies when creating their logos.
Click on the link below to read our previous blog post about the ideal colour palette for packaging.
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