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Pizza Hut's Latest Packaging Innovations

Blog post   •   Oct 11, 2016 06:30 GMT

Say goodbye to the boring brown pizza box. Pizza Hut, the famous American restaurant chain, is turning these greasy pieces of cardboard into a game board.

Starting from next month, the company will serve its medium pizzas in a Flick Football Field box. The design features a football field that is printed on top, and contains detachable goal posts, football triangles and a scorecard.

Flick football is a tabletop game traditionally played with a piece of paper that has been folded into a small triangle. Players flick the "football" back and forth across a table. They score points based on where the football lands.

"We know our fans enjoy a little competition and we're happy to provide a platform that lets them get in the game in a whole new way," David Timm, Pizza Hut's chief marketing officer, said in a statement.

Customers are invited to share videos of their flick football skills for a chance to win free pizza from the chain's $5 Flavor Menu. Prizes will be awarded weekly based on different challenges posed by Pizza Hut.

The American ‘pizza giant’ is no stranger to unconventional cardboard pizza box promotions. Last August the company debuted a DJ deck box in the U.K.

Pizza Hut launched the world's first fully working DJ turntables created entirely from one of their pizza boxes. The playable platter allows hungry wannabe DJs to spin tunes while enjoying a slice of the cheesy Italian delicacy. It has been created in conjunction with printed electronics experts Novalia. It features two decks, a cross-fader, pitch volumes, cue buttons and the ability to rewind music.

The playable DJ decks sync via Bluetooth to the user’s smartphone or laptop with pro DJ software such as Serato.

 

DJ P Money and Rinse FM’s DJ Vectra, recently showed off the playable pizza box’s musical capabilities. "It takes a little while to get your head around the fact you're controlling a mix through a cardboard pizza box but it's crazy just how responsive and sensitive the controls are,” said DJ Vectra.

Kath Austin, from Pizza Hut, stated: “Music and food is the ultimate combo - we know our customers love listening to their favourite tunes over a pizza and we’ve now given our collection customers the chance to combine and enjoy the two in the most innovative way.”

Enjoy DJ Vectra playing with the pizza box:

Sources:

http://www.mirror.co.uk/news/weird-news/pizza-hut-create-worlds-first-8683688
http://creativity-online.com/work/pizza-hut-dj-pizza-box/48661
http://www.cnbc.com/2016/08/29/pizza-hut-wants-you-to-play-with-your-food-debuts-flick-football-pizza-box.html

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