NOSTALGIA: “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations”
Yes, we all love vintage-inspired design, but why? Well, one thing is sure: it reminds us of the “good old days,” those moments that we would like to recall and, in some cases, perhaps relive.
Call them retro, old school or throwback, but new designs that echo those of the past are using something old to sell something new. Retro packaging and its classic characteristics evoke nostalgia, helping brands to get closer to their audience.
Plenty of retro-inspired packaging has arrived in store shelves and online over the past few years, and people buy them, share them or give them away as a gift to reconnect with a fond experience.
In this article, we try to offer you a deeper dive into how the past informs the present (and the future) of design. We hope you enjoy it!
Lucky Strike Limited Edition Boxes
Vintage Pharmacy Bottles
Perry Davis Pain Killer
Lucky Strike Tin
Olive & Sinclair Chocolate
Soldering Paste Tin
John & Kira’s
Vintage Style Matchbooks
Vintage Beer Cans
Peep Show Hot Chocolate
Kellogg’s Cereal Tin