Valentine’s Day means two things: Hearts and Chocolate. Everywhere, in supermarkets, shopping malls, on social media platforms; these iconic symbols are all around us. Beauty and confectionery brands aim to attract the attention of customers on Valentine’s Day with gift-worthy packaging that looks like Cupid designed it. Marketers have good reasons to pay attention to it as well. Valentine’s Day ranks indeed as the fourth largest spending holiday after Christmas, Halloween and Mother’s/Father’s Day. Cosmetic, fragrance and chocolate packaging isn’t going to disappoint shoppers looking for Valentine’s Day gifts. Bags and boxes are covered in pink and red colours and decorated with millions of hearts, flowers and ribbons. Attractive patterns and colourful illustrations decorate bottles, compacts and boxes.
Let's now have a look at some of the nicest Valentine's Day packaging designs! Enjoy!
Lindor by Lindt
Daisy by Marc Jacobs
Butterfly Parfum by Hanae Mori
Gift boxes by Lush
Spoiler Cushion by Tony Moly
Flowerbomb Collection by Victor & Rolf